Unified commerce with 52MASTERPRICER

If you operate in an unified commerce environment, where customer experiences must work seamlessly together across all of your physical and digital sales channels, you'll want to meet your customers with the same prices, discount structures, and product availability, regardless of whether they visit your stores physically, online, via an app – or in any combination, for example with click & collect.

You can do just that with 52MASTERPRICER, a central basket calculator at the heart of your 52ViKING-based unified commerce solution:

Central price management: 52MASTERPRICER gives you central price management of every article, so that adjustments instantly and simultaneously take effect on electronic shelf markers in physical stores, in your webshop, and in apps and other digital sales channels.
Consistent discount and loyalty logics: 52MASTERPRICER keeps track of all campaigns, promotions, and personal discounts, including vouchers, gifts cards, and loyalty points to calculate the right price across all channels in real time. This opens a world of opportunities, with loyalty actions and upselling mechanics.
Cross-channel data: 52MASTERPRICER makes customer and purchase information available across your sales channels, which makes life easy for both you and your customers.

Examples: A product purchased in your webshop can be returned in your physical stores. A gift card can be used across your channels. A voucher can be redeemed digitally as well as physically. A customer's profile from your webshop can also be available in their mobile app, or in-store when they shop in your physical stores.

52MASTERPRICER is the basket calculation hub that makes retailers' 52ViKING physical and mobile tills, digital shelf labels, 52eSELLER SUITE webshop, etc. work as one.

52MASTERPRICER integrates seamlessly with the retail system through a series of APIs. An API (Application Programming Interface) is a set of building blocks that together provide an interface for consultants, software developers, and others who need to access a product's features and data in order to integrate the product with other products.

Examples of using 52MASTERPRICER for unified commerce

Examples of how 52MASTERPRICER can greatly help you achieve unified commerce success:

Centralized price management

Prices have a huge impact on buying decisions, so tactical pricing is an efficient tool for boosting sales.

However, if price changes aren't reflected simultaneously across all of your sales channels, you can quickly lose customers, get negative publicity, or lose money on having to sell articles at outdated sale prices.

With the centralized price management of 52MASTERPRICER you can avoid price fluctuations across channels.
Consistent discounts

Special offers and discounts draw new customers into your stores and help retain existing customers, who may buy more and even recommend your stores to their family and friends. The more relevant and personal the offers and discounts are, the better.

However, customers' excitement may quickly turn into confusion and despair if their benefits are inconsistent and change from channel to channel.

With the consistency of centralized management through 52MASTERPRICER, you can avoid that the power of volume discounts, member discounts, and personal discounts ends up turning into a lethal cocktail of mistrust and potential revenue losses.
Smoothly integrated channel experience

Festive seasons often mean lots of gifts and presents. When that's the case, it's likely that some of them may need to be exchanged.

If channels don't work together, festive spirits may quickly turn sour, for example if articles purchased online can't be exchanged in physical stores, or if a gift card can only be redeemed in the Smallville, Alaska branch.

52MASTERPRICER ensures a smooth channel integration experience for your customers, which is essential for your unified commerce solution to be credible.
Availability of offers

“Three for a tenner” can be highly attractive offer, but it can backfire if it only turns out to be available on some channels.

What if a customer sees a great offer online, but gets disappointed when they visit a physical store, where the articles are sold out?

The centralized approach of 52MASTERPRICER helps make sure that you won't miss the sale, because your physical store tills seamlessly integrate with your webshop, so that you can still take the customer's order and get paid, and the customer can get their goods through home delivery or pickup at another store.
Mobile fit

One way or another, most businesses offer their goods online. However, not all of them have realized that more and more customers do their shopping on their mobile while they're on the go.

Perhaps a bus shelter advertisement makes a passenger go to the mobile version of your webshop while they wait between two connecting busses. If your mobile webshop doesn't offer the advertised goods, it's your business who misses the connection.

With 52MASTERPRICER, you can be sure of not missing sales opportunities on any channel.
Consistent offerings

It can be very evident to customers if your Facebook communication is done by other people than, for example, your website.

That's not conducive to a consistent customer experience, but even less so if offers or products on Facebook aren't available in the webshop.

When 52MASTERPRICER facilitates consistency in offerings and pricing across channels, you get a much greater ability to communicate your offerings consistently across channels, which is key to unified commerce success.
Holistic and coherent customer relationships

True unified commerce is about creating a personal and coherent experience across all of your sales channels, so that customers can deal with retailers in a consistent manner, wherever, whenever, and however it suits them best. 52MASTERPRICER ensures exactly that.