Loyalty

Loyalty programs play a crucial role when you want to attract and retain customers as well as gain a deep understanding of individual customers’ preferences and habits so that you can best meet their individual needs.

You can fully integrate your existing loyalty programs with your 52ViKING POS solution to attract and retain loyal customers and offer them rewards, discounts, and other special incentives – even dynamically on active purchases.

52ViKING supports integrations with a wide range of loyalty and reward solutions on several levels:

  • Chains’ own loyalty schemes (which may be partially handled in their ERP and/or CRM systems)

  • Payment solution and/or digital receipt service-facilitated loyalty services

  • External enterprise-scale loyalty programs and relationship marketing solutions

Loyalty integrations typically also involve integrations with related sales and communications channels, for example chains’ customer apps with which customers can check their points balances, targeted offers, personal recommendations, free gifts, etc.

However, ...

While loyalty programs can provide stores and chains with highly valuable insights into customer behavior and purchase trends, and make stores and chains able to target individuals as well as customer segments with relevant, value-adding communication and offers, loyalty integrations pose a great challenge too:

Loyalty integrations can place extreme demands on POS solutions because loyalty-dependent discount calculations can be highly complex

Over many years, 52ViKING has proved its ability to rapidly handle even the most demanding POS calculations triggered by complex personalized loyalty / customer club offers – also when they occur in combination with other potentially competing discounts, such as X-for-Y offers or discount ladders.

To this complexity you can add the fact that shop assistants (or customers, if they use a self-service checkout (SCO)) must be able to scan articles in any order and still be sure that the best prices are instantly calculated. 52ViKING handles that extremely well too.

The 52ViKING basket calculation engine’s unique ability to handle such loyalty-related scenarios speedily and accurately sets it apart from many other POS systems.

52ViKING is therefore a highly recommended POS solution for chains that require integrations with loyalty programs.

Loyalty with incentives like personalized discounts, offers, and recommendations, with points accrual, with membership levels, and with constant data analysis going on in the background is in itself very complex.

Running a loyalty program in a unified commerce environment with a mix of physical and online stores can greatly add to the complexity because pricing must be correct across all channels – and so must loyalty-controlled personalized discounts, offers, points handling, etc.

All parameters need to be taken into account with lightning speed to ensure that every single customer always gets the correct prices no matter where and when they shop. But how?

The answer is the Fiftytwo suite of APIs (Application Programming Interfaces) that help integrate different systems.

It facilitates lightning-fast handling of master data about articles, campaigns, customers, stores, etc. This includes continuous ingestion into your POS solution of master data from your organization’s ERP system.

Such continuous ingestion is paramount to keep article information, prices, and discounts – including personalized prices and discounts – incessantly aligned across every sales channel in a unified commerce ecosystem that includes a loyalty solution.

Fiftytwo offers two series of powerful APIs that let you work intelligently and flexibly with loyalty in all aspects of your unified commerce environment:

If you don't have software development skills in your organization, reach out to us and a Fiftytwo consultant can help your organization use the APIs.

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